PORTRAIT OF EMPLOYING SOCIAL MEDIA AS ENGLISH LEARNING ASSISTANCE TO BUSINESS ADMINISTRATION STUDENTS BEFORE AND DURING COVID-19 PANDEMIC

Abstract

This article is about the description of applying social media assisted English learning to Business Administration students before and during Covid-19 pandemic. The purpose of this study is to explain English proficiency, listening ability, and reading comprehension as a result of making use of social media as learning aid before and during Covid-19 pandemic. Quantitative descriptive method used for research methodology. 501 data of four years Business Administration students’ TOEIC (Test of English as International Communication) test scores were collected from 2018 to 2021. These data were analysed using Excel Quantitative Descriptive Statistics Program. The result was the decline of average scores of the English Proficiency, listening, and reading comprehension in online learning during Covid-19 pandemic. The conclusion was the use of social media as learning support was more beneficial when it was done under the teacher's control. It was also good assistance for the high proficiency level students but a great challenge for the low proficiency students.